/ Nouvelles
Today, the platform prioritizes publications that generate a lot of engagement: likes, comments, shares, views, clicks on a link. So you have to show the algorithm that your content is likely to generate engagement.
What do 10 years represent? For us, this milestone inspired a massive turning point. Our agency, known as Substance / Radiance over the last few years, will now be Substance.
Four times a year, the entire agency comes together for a special occasion: our trimestrial Town Hall and Team Building. We always look forward to this event that rhymes with fun, collaboration and good memories.
Content marketing is based on creating and sharing appealing and relevant pieces of content that interest target audiences. Our agency’s turned this concept into our main expertise.
Where does traditional media belong in today’s landscape? We believe they not only still have their place in campaigns, but also they bring our projects even further when combined with digital media.
We believe there’s power in numbers to launch ideas further. So new talent joins our agency specialized in digital marketing and communication, to broaden our creative horizons. Introducing our new producer, Samuel Lacroix.
Influencer marketing is a marketing tactic adapted to social platforms that’s somewhere between traditional marketing and public relations.
At Substance/Radiance, it’s important to us that our workplace be an inspiring and safe space for everyone. We express this commitment in our diversity and inclusion committee’s manifesto and in our daily actions.
After 2 fruitful years and many impressive achievements, RE/MAX Quebec mandated Substance/Radiance to join the brand in its growth across the entire province.
After a brilliantly orchestrated first campaign that felt 100% Quebecois for the delivery giant, Substance/Radiance was mandated by DoorDash to establish an awareness campaign targeting the Quebec market.
What would an agency be without its administrative team? More often backstage than in the spotlight, this team represents the solid foundations on which all the agency’s initiatives are built.
For the first time, the Producteurs en serre du Québec (Quebec greenhouse fruits and vegetables sector) came together to promote their products across the province.
After a competitive bidding process, Substance/Radiance landed the title of digital advertising agency for the Old Port of Montreal Corporation’s brands for the next four years.
SICO's new campaign is a joyful celebration of a spectrum of shades and colours. Starring the comedic duo Les Denis Drolet, the campaign was developed by Substance (strategy, content creation, and production) and PHD (media) to help the brand rediscover and reconnect with its roots in Quebec.
For a second consecutive year, Substance/Radiance is proud to have been voted 1 of the top 50 best places to work in Canada.