/ News

Substance and Radiance announce their fusion and the arrival of new shareholders

03 November

Substance and Radiance are proud to announce their merger. The two organizations with thus create one big group specialized in content marketing and intelligent advertising solutions the is performant, agile, and innovative, known as The Digital Collective. The trademarks, Radiance and Substance, will continue to exist within the collective.

Guillaume Brunet founded and presides over both agencies, who share complementary expertises and therefore collaborate frequently on innovative and creative campaigns. “With a human and passionate approach, both agencies have as their core mission to propel brands forward with flexible content and strategies tailored just for them, so their union was very natural,” said Guillaume Brunet, president and founder of Substance and Radiance.

From left to right : Audrey Dodier, Jean-Sébastien Giroux, Antoine Dupéré-Larivière, Guillaume Brunet, Christine Hauben, Valérie Gerbeau, Catherine Descarie, Marc-André Dufresne and Marylyna Larrivée-Petrucci.

Substance and Radiance have carved their place in the digital marketing and intelligent advertising solutions market not only by their performance, but also by their healthy and stimulating office culture. Indeed, the Digital Collective was certified Great Place to work in the last year and was rated 2nd out of organizations with 100 employees or less in Quebec. The collective continues to stimulate the status quo in order to establish new systems to support the employees at the heart of the group’s success and to help them grow.

Dans un esprit de repreneuriat planifié, Le Collectif numérique est fier de mettre sur pieds un fons de relève afin de permettre l’entrée au capital aux jeunes professionnels qui contribuent aux succès du groupe. Ainsi, Marc-André Dufresne, Valérie Gerbeau, Marylyna Larrivée-Petrucci, Audrey Dodier, Christine Hauben, Catherine Descarie et Antoine Dupéré-Larivière, se joignent à titre d’actionnaires.

In a planned company takeover, the Digital Collective is proud to establish a succession fund in order to facilitate the acquisition of holdings by the young professionals who contribute to the ongoing success of the collective. As a result, Marc-André Dufresne, Valérie Gerbeau, Marylyna Larrivée-Petrucci, Audrey Dodier, Christine Hauben, Catherine Descarie, and Antoine Dupéré-Larivière are now agency shareholders.

“In the last 6 years, I’ve occupied most positions at Substance, starting with an internship, then as a digital expert and now as account director. I’ve grown tremendously here, and this new succession fund show that the company really supports us in our professional goals. It’s inspiring to grow in an agency that believes in us just as much as we believe in it,” declared Antoine Dupéré-Larivière, account director at Substance and president of the succession fund.

“As an entrepreneur, establishing a succession fund is allowing your company to continue to grow and to insure its longevity over time. It fills me with pride that employs that have been growing with us for years eish to invest in our agency and continue their careers by our side,” declared Guillaume Brunet, president of Substance and Radiance.

In addition to the succession fund, the Digital Collective welcomes two new shareholders: atalie Larivière and Michel, two reputed leaders in the business world. Breaking the boundaries of the cultural and media markets of Quebec for the last 20 years, Natalie Larivière has shined thanks to her innovative projects with Quebecor Media, Transcontinental Media, and V Media Group. She has been contributing to substance’s growth for 5 years now. Michel Gagnon counts over 25 years of experience in the sectors of media, entertainment, brand managing, and product launching. After an illustrious career at La Presse+, RDS, and La Cage aux Sports, Michel has been Vice-President of Strategy and Growth at Radiance Media for a year. The arrival of Natalie and Michel as shareholders mark the next step in Substance and Radiance’s consolidation in the digital marketing industry of Quebec.

The fusion of Substance and Radiance, the creation of the succession fund, and the arrival of new shareholders will allow the Digital Collective to establish itself as the referential digital marketing and performance media agency not only in Quebec, but also in Canada.

You may also like