22nd
Best employer in
Canada
Substance is the unique winning formula that sparks a reaction, catalyses success and exceeds expectations.
Montreal
Toronto
Substance is the independent agency that ingeniously and boldly propels local and international brands forwards. With our special formula that blends creation, content and media, we’re the one-stop shop acting as a catalyst for your success.
The result? A fully integrated approach that aligns all your communications in a single direction. Guided by calculated strategy, we find the perfect balance between our specialties to set up a personalized formula adapted for your success.
The secret force of this formula is our creativity. We’re never content with the status quo, so we’ve become masters at rethinking our methods. With our fingers on the pulse of the industry and our eyes on the prize, we’re the free electrons letting the current flow between your brand and your audience.
The key to our success is trusting relationships. Our teams’ symbiosis builds strong and lasting connections. Our collaborative approach places you at the centre of everything to bring out the best of each element. Together, we can level up and take your communications further.
That’s why, after more than 12 years of refining our expertise, we partnered up with another giant that’s just as ambitious us: Church+State. Together, we are Group 219: a network of Canadian independent and specialized agencies, all working in perfect harmony to deliver results thanks to the best tools and talents. We now count over 75 specialists in Montreal and 25 in Toronto to work harder and better for the clients who put their trust in us. By combining our ambitions, we can forge relationships based on shared moments of complicity to reach new heights together.
CONTENT
CREATION
MEDIA
We have the skill to engineer agile content, to design impactful and no-nonsense creations and to maximize media performance. Put it all together and you have our goal: to exceed your expectations.
DISCOVER OUR EXPERTISE22nd
Best employer in
Canada
3rd
Best employer in
Québec
+75
Passionate experts
in Montreal and in Toronto
+12
Years of results
and relationships
Our dedication goes beyond our mandates.
Our thirst for knowledge is at the core of our creativity.
Records are made to be surpassed.
Comfort is never our zone.
Every day, we have the opportunity and the privilege to make a change. With our efforts in equity, diversity and inclusion, we’re committed to supporting social initiatives and causes that matter with all our determination, our passion and our creativity.
At the agency, we have the chance to spend a day volunteering with the organization of our choice. For every hour worked on client projects, we donate $1 to organizations that reflect our priorities and convictions:
Women and children’s health and active lifestyle
Art and creativity
Montreal’s southwest community
OUR EXECUTIVE TEAM
OUR EXECUTIVE TEAM
OUR EXECUTIVE TEAM
OUR EXECUTIVE TEAM
OUR EXECUTIVE TEAM
OUR EXECUTIVE TEAM
OUR EXECUTIVE TEAM
OUR EXECUTIVE TEAM
Church+State Founder, Partner
Church+State President and CEO, Partner
Group Account Director, Partner
Group Account Director, Partner
Digital Performance Director, Partner
Communications and Influencer Marketing Director, Partner
Group Acocunt Director and Creative Product Director
Associate Creative Director
Digital Performance Associate Director
Account Director, Partner
Directeur de l'Administration et Excellence Opérationnelle