TOGETHER LET’S SPARK A REACTION

Substance is the unique winning formula that sparks a reaction, catalyses success and exceeds expectations.

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LET’S MEET UP

Montreal

1360 rue Ropery
Montreal, Québec
H3K 2X3

Toronto

219 Dufferin St #108A
Toronto, Ontario
M6K 3J1

LET'S TALK

Nos Bureaux
514.449.8296
Guillaume Brunet // Président
514.886.8296

LET’S CHAT

contact@agencesubstance.ca

LET’S KEEP IN TOUCH

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PLEASED TO MEET YOU

Substance is the independent agency that ingeniously and boldly propels local and international brands forwards. With our special formula that blends creation, content and media, we’re the one-stop shop acting as a catalyst for your success.

The result? A fully integrated approach that aligns all your communications in a single direction. Guided by calculated strategy, we find the perfect balance between our specialties to set up a personalized formula adapted for your success.

The secret force of this formula is our creativity. We’re never content with the status quo, so we’ve become masters at rethinking our methods. With our fingers on the pulse of the industry and our eyes on the prize, we’re the free electrons letting the current flow between your brand and your audience.

The key to our success is trusting relationships. Our teams’ symbiosis builds strong and lasting connections. Our collaborative approach places you at the centre of everything to bring out the best of each element. Together, we can level up and take your communications further.

Substance
Substance

That’s why, after more than 12 years of refining our expertise, we partnered up with another giant that’s just as ambitious us: Church+State. Together, we are Group 219: a network of Canadian independent and specialized agencies, all working in perfect harmony to deliver results thanks to the best tools and talents. We now count over 75 specialists in Montreal and 25 in Toronto to work harder and better for the clients who put their trust in us. By combining our ambitions, we can forge relationships based on shared moments of complicity to reach new heights together.

Our FORMULA

contenu agile

CONTENT

contenu agile

CREATION

contenu agile

MEDIA

Our formula is at the heart of our DNA.

We have the skill to engineer agile content, to design impactful and no-nonsense creations and to maximize media performance. Put it all together and you have our goal: to exceed your expectations.

DISCOVER OUR EXPERTISE

GET TO KNOW US

THE CRUX OF THE MATTER

22nd

Best employer in
Canada

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3rd

Best employer in
Québec

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+75

Passionate experts
in Montreal and in Toronto

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+12

Years of results
and relationships

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OUR VALUES POWER OUR DECISIONS

Icon Passion

Passion

Our dedication goes  beyond our mandates.

Icon Passion

Curiosity

Our thirst for knowledge is at the core of our creativity.

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Performance

Records are made to be surpassed.

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Boldness

Comfort is never our zone.

OUR COMMITMENT AS THE HEART OF OUR IDENTITY

Every day, we have the opportunity and the privilege to make a change. With our efforts in equity, diversity and inclusion, we’re committed to supporting social initiatives and causes that matter with all our determination, our passion and our creativity.

Substance don

At the agency, we have the chance to spend a day volunteering with the organization of our choice. For every hour worked on client projects, we donate $1 to organizations that reflect our priorities and convictions:

Women and children’s health and active lifestyle

Art and creativity

Montreal’s southwest community

OUR EXECUTIVE TEAM

OUR EXECUTIVE TEAM

OUR EXECUTIVE TEAM

OUR EXECUTIVE TEAM

OUR EXECUTIVE TEAM

OUR EXECUTIVE TEAM

OUR EXECUTIVE TEAM

OUR EXECUTIVE TEAM

Founder and President

GUILLAUME BRUNET

GUILLAUME BRUNET

Vice-President Strategies and Growth, Partner

MICHEL GAGNON

MICHEL GAGNON

Vice-President Operations, Partner

NATALIE LARIVIÈRE

NATALIE LARIVIÈRE

Church+State Founder, Partner

Ron Tite

Ron Tite

Church+State President and CEO, Partner

Robin Whalen

Robin Whalen

Group Account Director, Partner

VALÉRIE GERBEAU

VALÉRIE GERBEAU

Group Account Director, Partner

ANTOINE DUPÉRÉ

ANTOINE DUPÉRÉ

Digital Performance Director, Partner

AUDREY DODIER

AUDREY DODIER

Communications and Influencer Marketing Director, Partner

MARC-ANDRÉ DUFRESNE

MARC-ANDRÉ DUFRESNE

Group Acocunt Director and Creative Product Director

VANESSA BEAUREGARD

VANESSA BEAUREGARD

Associate Creative Director

MAXIME SOUCY

MAXIME SOUCY

Digital Performance Associate Director

PHILIPPE PETRIN-DANIEL

PHILIPPE PETRIN-DANIEL

Account Director, Partner

MAUDE PELCHAT

MAUDE PELCHAT

Directeur de l'Administration et Excellence Opérationnelle

Stéphane Mesnier

Stéphane Mesnier