TOGETHER LET’S SPARK A REACTION

Substance is the unique winning formula that sparks a reaction, catalyses success and exceeds expectations.

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Montreal

1360 rue Ropery
Montreal, Québec
H3K 2X3

Toronto

219 Dufferin St #108A
Toronto, Ontario
M6K 3J1

LET'S TALK

Nos Bureaux
514.449.8296
Guillaume Brunet // Président
514.886.8296

LET’S CHAT

contact@agencesubstance.ca

LET’S KEEP IN TOUCH

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A COMBINATION
OF CONTENT, CREATION
AND MEDIA

Substance

Founded in 2012 and proudly established in Montreal’s South West, our independent agency comes from our ambition to offer a unique formula: a mixture of content, creation and media. Our mission? To provide a collaborative approach to visionary clients and become the main ally in their success.

Substance

With offices in Montreal and Toronto, over 50 employees and more than a decade of experience, we’ve made our vision a reality. Add to that our Great Place to Work certification establishing us as one of the best employers in the country, and we couldn’t be more proud of our human approach. After all, that’s how we’ve helped both our clients and our talents grow.

Our FORMULA

contenu agile

CONTENT

contenu agile

CREATION

contenu agile

MEDIA

Our formula is at the heart of our DNA.

We have the skill to engineer agile content, to design impactful and no-nonsense creations and to maximize media performance. Put it all together and you have our goal: to exceed your expectations.

DISCOVER OUR EXPERTISE

GET TO KNOW US

THE CRUX OF THE MATTER

22nd

Best employer in
Canada

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3rd

Best employer in
Québec

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+50

Passionate
experts

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+10

Years of results
and relationships

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OUR VALUES POWER OUR DECISIONS

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Passion

Our dedication goes  beyond our mandates.

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Curiosity

Our thirst for knowledge is at the core of our creativity.

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Performance

Records are made to be surpassed.

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Boldness

Comfort is never our zone.

OUR COMMITMENT AS THE HEART OF OUR IDENTITY

Every day, we have the opportunity and the privilege to make a change. With our efforts in equity, diversity and inclusion, we’re committed to supporting social initiatives and causes that matter with all our determination, our passion and our creativity.

Substance don

At the agency, we have the chance to spend a day volunteering with the organization of our choice. For every hour worked on client projects, we donate $1 to organizations that reflect our priorities and convictions:

Women and children’s health and active lifestyle

Art and creativity

Montreal’s southwest community

OUR EXECUTIVE TEAM

OUR EXECUTIVE TEAM

OUR EXECUTIVE TEAM

OUR EXECUTIVE TEAM

OUR EXECUTIVE TEAM

OUR EXECUTIVE TEAM

OUR EXECUTIVE TEAM

OUR EXECUTIVE TEAM

Founder and President

GUILLAUME BRUNET

GUILLAUME BRUNET

Vice-President Strategies and Growth, Partner

MICHEL GAGNON

MICHEL GAGNON

Vice-President Operations, Partner

NATALIE LARIVIÈRE

NATALIE LARIVIÈRE

Group Account Director, Partner

VALÉRIE GERBEAU

VALÉRIE GERBEAU

Group Account Director, Partner

ANTOINE DUPÉRÉ

ANTOINE DUPÉRÉ

Digital Performance Director, Partner

AUDREY DODIER

AUDREY DODIER

Communications and Influencer Marketing Director, Partner

MARC-ANDRÉ DUFRESNE

MARC-ANDRÉ DUFRESNE

Group Acocunt Director and Creative Product Director

VANESSA BEAUREGARD

VANESSA BEAUREGARD

Associate Creative Director

MAXIME SOUCY

MAXIME SOUCY

Associate Strategy Director

Roxane Noiseux

Roxane Noiseux

Digital Performance Associate Director

PHILIPPE PETRIN-DANIEL

PHILIPPE PETRIN-DANIEL

Account Director, Partner

MAUDE PELCHAT

MAUDE PELCHAT

Directeur de l'Administration et Excellence Opérationnelle

Stéphane Mesnier

Stéphane Mesnier