The Old Port of Montreal Corporation Tasks Substance/Radiance with its Digital Advertising

After a competitive bidding process, Substance/Radiance landed the title of digital advertising agency for the Old Port of Montreal Corporation’s brands for the next four years. Substance/Radiance will have as a primary mandate to design and implement innovative strategies and digital advertising campaigns for the Montreal Science Centre, Imax and the Old Port of Montreal.

“For the first time, we’ve reached out to a specialised agency working in the digital sphere to support us in the creation and development of digital strategies. We’re very proud to rely on Substance/Radiance’s proven expertise to develop innovative campaigns adapted to our needs,” mentions Nathalie Carrière, Director of Marketing and Business Relations for the Old Port of Montreal Corporation.

Substance/Radiance will also analyse the strategies already in place, make strategic recommendations, produce creative digital material, conceptualise digital campaigns, plan and purchase digital placements, and optimise campaigns on an ongoing basis for the Corporation’s account. For several campaigns, Substance/Radiance will work in tandem with La Bande, the creative and media agency for the Old Port of Montreal Corporation, which was recently selected following a Request for Proposal process.

“This is a wonderful opportunity to collaborate with Substance/Radiance to create creative content and high-performing campaigns. We’re very excited to be a part of it,” states Nicolas Sylvain, Vice-President Creation at La Bande.

“It’s a return to our roots for Substance/Radiance, after having first collaborated with the Old Port of Montreal Corporation in 2015-2016, and a great joy for our tenth anniversary to operate as digital advertising agency for the Corporation for the next four years,” says Guillaume Brunet, Founder and President of Substance/Radiance.

From May 12th to September 5th, the Montreal Science Centre launches a digital campaign presenting its main activities for the season: The Science of Guinness World Records Exhibition, a Science North production in partnership with Guinness World Records and Ripley Entertainment, and the IMAX®TELUS movie Sea Lions 3D.