Saputo produces, markets and distributes a wide array of dairy products worldwide, including cheese, milk, cream, and dairy ingredients. In Canada, Saputo's diverse range of products is represented in its 15 different brands. How can we best serve the consumer while highlighting our entire product range at the same time?
Mandate
With the goal of uniting all our brands under one umbrella, we created the Ingredients by Saputo banner. Previously a print magazine, we digitized and modernized the concept, all with the goal of increasing awareness for various brands across Canada, thanks to a robust ecosystem.
"In every relationship, there's always a give and take—and the one that exists between brands and consumers are no exception. Brands can't expect consumers to consistently choose them without getting anything back in return. Enter Ingredients by Saputo. the perfect way to simplify the lives of consumers asking themselves the same question every day: what are we eating?"
Our Approach
Ingredients by Saputo is first and foremost a website, home to a variety of recipes created over the years. Our goal is to inspire audiences by providing carefully-curated and seasonal recipes sent by email to our newsletter subscribers. The experience continues on our social channels (Instagram, Facebook, TikTok, Pinterest and Youtube). We share even more inspiring, delicious content on these platforms along with culinary tips, relevant information, and recipes. The overarching goal remains the same: We want to inspire and delight our customers.
Results
Nearly
20k
followers on Instagram
A database that includes nearly
140k
newsletter subscribers
