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Substance is the unique winning formula that sparks a reaction, catalyses success and exceeds expectations.

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Toronto

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Toronto, Ontario
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514.449.8296
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Influencer marketing

More visibility, more impact

Selection, management, and full talent coordination, from nano to macro

Data-backed influencer strategies aligned with your brand's goals

Coordination, performance tracking, optimization, and detailed reporting

Selection, management, and full talent coordination, from nano to macro

Data-backed influencer strategies aligned with your brand's goals

Coordination, performance tracking, optimization, and detailed reporting

At Substance, we believe in the strategic power of creators. Every influencer partnership is built to boost visibility and impact. With data at the core, we match your brand with the right voices—on the right platform, at the right time. Create influencer campaigns that are seen, heard, and drive real results.

Let's work together

Comprehensive solutions

01

Proprietary influencer finder tools

02

Expert teams trained continuously

03

Full-service influencer strategy, from A to Z

Our collaboration process

Building a brand that stands out, one step at a time

  • 01

    Strategize & Select

    Leverage audience insights to choose the right influencers and formats for your brand and objectives.

  • 02

    Match & Align

    Identify nano, micro or macro influencer profiles that reflect your goals, values, and tone of voice.

  • 03

    Coordinate & Execute

    Manage contracts, briefs and timelines for a smooth, stress-free campaign launch and rollout.

  • 04

    Track & Refine

    Use intuitive dashboards and real-time data to measure impact and sharpen future strategies.

Let's build your gameplan

Brands that
trust us

Ready to do great
work together?

Let's craft an influencer marketing strategy that drives growth through creativity, expertise, and performance.